Product Review
I bought the Onward Original Cabin Bag based on the company's advertised "100 Days Risk Free, 100% Money Back Guarantee." The bag didn't work for me — the vacuum compartment leaks, the zipper is brutally stiff, and the pump comes with unexplained mystery attachments. When I tried to return it, Onward refused — multiple times, inventing new reasons with each reply. I'm now reporting them to the FTC. Read on for the full story.
The first thing I did after receiving the bag was decide it was too small for my needs. Still in perfect condition, tags on, never used. I emailed to initiate a return.
I was told returns are only accepted for defective items. That directly contradicts what's plastered on Onward's product page:
"100% Money Back Guarantee — 100 Days Risk Free. We'll refund you if it's not quite right for you or your loved ones." That's their words. Not mine.
The bag's headline feature is a vacuum-compression compartment — you zip it shut, then use the included pump to suck the air out. Clever idea. Except the zipper requires so much force to pull that it feels like the bag is about to rip. Anyone with arthritis, limited grip strength, or hand issues would simply be unable to close this compartment at all.
When I raised this with support, they told me the stiffness is "intentional" and "a normal characteristic." So apparently that's considered not a defect — just a feature of a zipper that many people can't physically use.
The vacuum pump ships inside a small box along with a collection of nozzles, adapters, and rubber bits — none of them labeled, none of them explained anywhere in the box. No instruction sheet, no QR code, nothing.
After trial and error I figured out that none of the attachments are actually needed for the bag. The pump connects directly. So why include them? My guess: this is a generic off-the-shelf pump being rebranded for the bag, and Onward just threw the whole kit in the box. It's confusing, it's wasteful plastic, and it makes the product feel cheap.
I wrote back, attaching a screenshot of their own guarantee. Their response: I bought the bag during a "promotional sale" and therefore my order is not eligible for return.
There's a problem with that explanation. The same price is still showing on their website weeks later. There is nothing in my purchase confirmation email saying the item is non-returnable. This wasn't a clearance event. It's the regular price — permanently listed as a "sale."
When a company permanently lists a product as on sale, then uses that "sale" status to deny all returns… that's not a promotion. That's a mechanism to avoid honoring their own refund policy.
I decided to give the bag a real try before escalating further. I packed it, zipped the compression compartment (with great effort), ran the pump, and watched the bag compress. Then waited.
Within about 30 seconds, air started leaking back in. The "airtight" compartment is not airtight. The vacuum fails almost immediately. The entire point of this bag — the one feature that differentiates it from any other backpack — doesn't work.
I searched online to see if my experience was an anomaly. It isn't. Trustpilot has a growing number of reviews from customers who encountered the same pattern: a broad guarantee advertised, returns refused, reasons shifting.
I went back and read their actual refund policy. It now includes this language: "Sale or discounted items: All promotional or clearance items are final sale and not eligible for return or refund. This is clearly stated at checkout and on our website."
The thing is, it was not clearly stated at checkout. My purchase confirmation email contains no mention of the item being final sale or non-returnable. Since the product appears to be permanently priced at a "sale" rate, this policy effectively means Onward will never process a refund — for anyone — regardless of what their product page promises.
Here is the complete email thread, in chronological order. Draw your own conclusions.
Hi, I'd like to return my bag for a refund. This is for Order #ONWD3169. The bag is in perfect condition, tags still on it, hasn't been used. How do I proceed?
Thank you for your email. I'd be happy to review this further for you. Would you mind letting me know the reason for the return request? [...]
Sure. I just don't like the bag's internal waterproof zipper system. I've already moved on to another bag, so I don't need this one anymore.
I completely understand. Based on your explanation, the request is not related to a fault, damage, or defect. [...] I would also like to clarify that your order was placed during a promotional sale period. Under the terms applicable to the promotion, sale purchases are not eligible for return or refund where the correct item has been supplied and no defect is present. [...] we would unfortunately be unable to approve the return request on the basis presented.
Unfortunately that is not acceptable. Your website clearly said I had 100 days to test the bag at no risk. See attached screenshot. The zipper is too hard to use for a person with hand medical issues like arthritis. If you don't accept my return, I will have no choice but to report you to my credit card company as fraud, since you are clearly not upholding your own published guarantee. I will also leave you negative reviews everywhere I can, report you to the BBB, and to the FTC. I ask once more that you uphold your published guarantee.
Thank you for your understanding. I appreciate that this may not be the outcome you were hoping for, but I wanted to ensure we were fully transparent regarding the result of our review. Should you have any other questions or concerns, please do not hesitate to reach out.